Why do people opt out of your marketing messages?
SMS text messages has became the most popular means to communicate and market products and services for marketers. Noc Solutions, NOC, has been engaged in SMS marketing industry for over 10 years. Marketers were cautious and careful sending SMS text messages 10 years ago as they were protecting their customers’ phone numbers as well as adhering to TCPA compliance rules.
Marketers quickly realize that using SMS text messages out-perform any other marketing tools available. We are seeing high opt-out rates in current environment as consumers are bombarded with SMS text messages. Here are the reasons why consumers opting-out of text messages received:
It is typical to see opt-out rate of 2 ~ 5% for well managed bulk marketing campaigns but not uncommon to see over 20% opt-out rates in some SMS marketing campaigns that are managed without careful planning and foresight.
NOC Solutions offers a simple SMS platform that you can connect to an SMS gateway with an API call
Contact us now to generate more leads and drive more customers to your business