Nine out of ten people will open a text message. Only 20% of people are likely to open an email.



This staggering statistic reveals why SMS bulk messaging is such a

As online
marketing developed, companies used different methods of establishing contracts
with their consumers. Digital agreements and methods of gaining consent can
make or break a TCPA lawsuit, so it’s important to know

In a recent court case, a company that uses SMS marketing messages avoided a lawsuit for violating the TCPA due to an arbitration clause in its terms and conditions.

There are many deceptive tactics serial litigators will try to use to precipitate lawsuits. TCPA was enacted over 28 years ago and does not clearly represent today's telemarketing environment.

These are the qualities that make you a tempting target for litigators looking to make a quick buck.

Think you don’t use an ATDS? Think again…or it could cost you thousands



Automatic Telephone Dialing Systems, or ATDS, violate the TCPA if used to contact consumers without express consent. These

SMS text message marketing is still one the best methods to
generate return on investment for marketers today. Here are some of the
mounting challenges marketers are facing today:



Regulatory hurdles – TCPA,

When you are sending a large number of SMS text messages, especially marketing messages, here is a simple tip that can save you 10+% of your sending cost.



If you

SMS text message marketing is one of the most efficient marketing tools available today:

Caution, when sending SMS text messages without a consent for a financial institution.



The Telephone Consumer Protection Act (TCPA) tries to prevent consumers from receiving unwanted calls or texts from marketers.

For those of you who are not getting enough clicks on your SMS marketing campaigns, here are crucial tips that will help you getting higher click-thru-rates:

The House recently passed the “Stopping Bad Robocalls Act”. Experts say that it will significantly change the way that the Federal Communications Commission (FCC) legally interprets TCPA, and new legislation

The Telephone Consumer Protection Act, TCPA, aims to maintain all phone users’ privacy. It applies to all forms of marketing over the phone, including telemarketing and SMS marketing.

Why do people opt out of your marketing messages? SMS text messages has became the most popular means to communicate and market products and services for marketers. Noc Solutions, NOC,

Using sms marketing for e-commerce websites - Case Study. Noc Solutions conducted SMS campaigns for health and beauty e-commerce site with SMS alerts to remind shoppers who abandoned their carts

The Federal Communications Commission has already made it easier for telephone companies to automatically block robocalls.

When you compose a message template, give it a line break between the sentences, at the tracking link, and at the opt-out option.

We have noticed that some marketers are using a longcode (10 digit phone number to send/receive SMS text messages) to get a user to opt-in to their marketing SMS campaigns,

A shortcode is a 5 or 6 digit phone number specifically designed to send/received text messages using a carriers' network. A shortcode may be leased from CSCA, the Common Short

When you are using a shortcode or a longcode for sending SMS text messages, it is a good idea to run a mobile number verification check so that you send

It is required by TCPA, Telephone Consumer Protection Act, that you must identify the marketer/company when you send out commercial text messages.

SMS text marketing works extremely well if you send messages: to the targeted audience at the right timing
with a relevant offer or promotion

There is no limit to how many text messages can be sent in a day or month as long as the consumer is properly opted-in to receive the text messages.

In order to send commercial SMS text messages, you will need a SMS platform provider that provides software that automates a message delivery process.

There are over 5,000 TCPA claims in a year in the US and many courts allow class action claims that benefits plaintiffs.

We tracked clickers from our unique url link embedded in the message content. We ran tests by sending 4th and subsequent messages to “clickers” only to see if we are

There have been class action claims that challenged the location of “express consent” language displayed. Under the TCPA guidelines “express consent” must be displayed conspicuously so that a user can

Patrick Hudson filed a class action suit against Ralph Lauren for sending 188 text messages.

When you are engaged in SMS marketing campaigns here are the tips that can help you increase CTR with simple AB split tests.

SMS platform service providers that provide SMS text messaging delivery service and/or software that automates delivering text message, the courts are reviewing cases to determine in fact the SMS platform

The TRACED Act (S. 151), a bill in legislature reintroduced in January 2019, which encourages the FCC and other federal agencies (FTC, FTC, CFPB, DOJ, and Homeland Security) to increase

A short answer is “yes” but with a caution. If you have an “established businesses relationship” with your customer meaning that your customer is doing business with you already, you

Here is an interesting paradox: you are not able to send images or music through SMS as you can with Facebook messenger, Skype or WhatsApp; you are also limited in

Verizon made an announcement that it will start charging $0.0025 per message for all long-code (10 digit phone number) initiated SMS delivery services.



This will become effective on February 01,

If CTA, call-to-action, page where a user is opting-in to receive text messages, specifies that you are using a specific shortcode, then you will need to get them to re-optin

About a year ago Noc Solutions (NOC) received small claims TCPA lawsuit. Thousands of TCPA lawsuits are filed every year, and they can cost companies countless hours and hundreds of

FCC is proposing to create a master database of reassigned numbers. It will take a year or maybe two to get all US carriers (there maybe 200 carriers) to fully

Nowadays, it is common to wake up and see loads of text messages and notifications on your phone and at least one of those would be a promotional SMS. You

Shared Short Code Termination: 
As AT&T works to launch an approved commercial solution for  A2P traffic via 10 digit long codes (10DLC), they will terminate support for shared short codes. At

The most interesting question in the SMS Marketing industry is –

What makes SMS marketing more and more popular even though it hasn’t changed over the last 20 years?

Same 160 characters,

When it comes to the TCPA, there is no statutory limitation or “cap” on the amount of damages that can be awarded for each violation. The TCPA provides for statutory

e-Commerce Shopping Cart Abandonment
Cart abandonment is one of the most-watched metrics in the retail e-commerce industry because the number of abandoned shopping carts exceeds completed purchases for some online sellers.

In this article we will help you prevent future problems that may arise out of SMS marketing programs by digging deeper into the details of sins some marketers are continuing

Here is a TCPA compliance express consent sample language that should be placed on your web registration form page where phone numbers are collected below a “submit” button

A campaign’s conversion rate is something SMS marketers should rightfully be concerned about. A low conversion rate means you need to improve the offer so the recipient has a compelling

Low lead volume, low conversion rates, low sales…
We already know SMS marketing is a powerful way to reach consumers and address those challenges. Consumers open 99% of the text messages

Let’s face it – adding call to action (CTA) or mobile compliance language under a user information collection form will diminish your conversion. But if your business model depends on

SMS is the most successful communications platform of all time, connecting billions of people worldwide. Now SMS is 25 years old, we look back at its origins, and the developments

Over the years, there has been a marked rise in TCPA litigation. Most of these cases arose due to the fact that brands have been sending marketing text messages to

In text message marketing, a brand sends a prolific amount of text messages to consumers. The number of customers receiving text messages usually varies among brands, with larger brands usually

When a brand desires to send a text message to a customer using a wireless mobile carrier, the brand has to send the text message to the wireless carrier, and

A short code is a five to six digit phone number that is used for sending and receiving text messages for marketing purposes. When selecting a short code for a

A national statistical survey conducted in 2007 showed that a total of 14 cases of TCPA violations were recorded in the United States. In 2016, just nine years later, the

Often times, a brand builds up a large subscriber database of their customers’ phone numbers and then uses those phone numbers to send out mass text messages, usually of offers

Though mobile phone numbers may actually be purchased from data brokers for digital marketing purposes, it is considered illegal to send text messages to those phone numbers. Why is this

The TCPA, the Telephone Consumer Protection Act, is a series of rules and regulations adopted by the United States’ Congress in 1991.

Mobile marketing takes over...
In today's contemporary digital marketing world, it is noticed that the majority of brands that market their products with the aid of mobile technology usually make higher

Over the years, brands and corporate organizations have utilized text messages as a very important advertising tool. Now, towards the end of the second decade of the 21st century, text

According to the statutes of the Telephone Consumer Protection Act (TCPA) enacted in 1991, before a corporate organization or a brand can send text messages to consumers or recipients for

The CTIA is the official trade association of mobile wireless carriers in the United States. As an association, apart from being a single, common voice that represents the independent wireless

Over the years, customer privacy has been a recurrent issue in the text message advertising sphere of the marketing world. To curb the incessant bombarding of the general public with

The TCPA is an acronym which stands for the Telephone Consumers Protection Act, a set of regulations which stipulate that wireless carriers must not send marketing text messages or calls

On the 1st of July, 2017, Verizon, arguably one of the biggest wireless carriers in the United States announced that they had decided to increase their text messaging and multimedia

According to the statutes of the Telephone Consumer Protection Act(TCPA), before a brand can send marketing text messages to a particular recipient about its products, it is essential to gain

RCS is a communication protocol between mobile telephone carriers and phone users aiming at replacing SMS messages with a text message system with added features like phonebook polling and in-call

In 2007, a national statistical survey showed that a total of 14 cases of TCPA violations were recorded in courts across the United States. In 2016, just nine years later,