These
are the qualities that make you a tempting target for litigators looking to
make a quick buck.
- Large
companies: the payouts are bigger.
- History
of settling TCPA lawsuits: if litigators know you’ve settled before, they’ll
try to make you pay up again.
- Poorly
written call-to-action page and terms & conditions: if your company has
obscure or vague language around terms and conditions, opting in, or opting
out, litigators will jump on these weaknesses and sue you for them.
- Companies
who don’t realize TCPA applies to them: this one is tricky. If you don’t think
TCPA applies to you, be sure to check twice—you could have a quick and dirty
lawsuit on your hands.
What are the best ways to avoid
TCPA lawsuits?
Though
you may try hard to follow TCPA standards, many serial litigators use dirty
tricks to produce trivial yet expensive lawsuits. Here are some ways that you
can avoid the attention of lawsuit sharks:
- Avoid
contacting and sharing data with known litigators and predators. Staying away
from people who like to sue can help keep you off of their radar.
- Pay
attention to Do Not Call lists. Some states have their own lists, so always be
aware of the regulations specific to your area.
The
best way to avoid lawsuits is to avoid attention from serial litigators and to
adhere to TCPA standards.
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