Let’s face it – adding call to action (CTA) or mobile compliance language under a user information collection form will diminish your conversion. But if your business model depends on outbound calls and/or SMS text marketing, maintaining full compliance with the Telephone Consumer Protection Act (TCPA) is a must. Fortunately, there are creative ways to craft express consent languages and still get users to hit the “Submit” button.
Don’t think non-compliant practices can slip by unnoticed. Depending on the nature and intent of the marketing, violating TCPA can cost your company mandatory damages of $500 to $1500 per message. That means sending just 100 unsolicited text messages could cost you $150,000 plus legal fees. In 2017, approximately 5000 U.S. companies were tied up in TCPA litigation, with some companies settling TCPA claims for multimillion-dollar payouts.
To avoid TCPA-induced headaches and a huge cut to your profiles, be aware of these three SMS marketing sins:
The good news is, SMS marketing really works. With the right tools and good data, SMS text marketing is wildly profitable. We are seeing over 5000% ROI in some SMS campaigns we are managing.
If you are collecting mobile phone numbers without taking advantage of SMS marketing, if you’re currently running SMS marketing campaigns and want to increase your ROI, or if you’re not sure if your express consent language is TCPA compliant, we can help.
NOC Solutions offers a simple SMS platform that you can connect to an SMS gateway with an API call
NOC Solutions will design, launch, and manage your entire campaign to generate the highest ROI
Contact us now to generate more leads and drive more customers to your business