Over the years, brands and corporate organizations have utilized text messages as a very important advertising tool. Now, towards the end of the second decade of the 21st century, text message marketing has evolved to become a powerful, revolutionary tool for effective advertising, especially with the recent rapid advancements in mobile technology. 2017 has been a significant year in the text message marketing world, as more brands from diverse niches of the business world have joined the text message advertising train and several modifications have been made to make text message marketing an increasingly effective marketing channel.
Experts, however, have predicted that even more exciting advancements would be witnessed in the of text message marketing in 2018. Below are four trends to watch out for in 2018, as predicted by experts:
TCPA helps brands get their product information to individuals who are actually interested in the information they have to offer, and it also gives consumers the opportunity to receive the exact kind of information they need. Over the years, dozens of brands have violated the regulations of this act, causing them to incur thousands of dollars in lawsuits, with fines ranging from $500 to $1500 per message. With increased awareness of the TCPA, there is likely to be increased compliance with the TCPA’s regulations, leading to reduced losses in the form of fines and legal penalties in 2018.
These bots also have the ability to record all of their conversations with customers for their human operators to peruse, thereby enabling the brand to make important customer-friendly decisions. The bots are also quite cost-effective, in comparison to human customer service representatives. Since chatbots are becoming more popular and are gaining wide acceptance in the marketing world, it is likely that this amazing invention would become a widespread trend in 2018.
RCS Messaging: RCS is an acronym that stands for Rich Communication Services, and it is a digital invention that is fast taking the marketing world by storm. Though, still in its incubation stage, RCS is already showing signs of being a key player in the communications industry. RCS is basically a communication protocol between mobile telephone carriers and phone users aiming at replacing SMS messages with a text message system with added features like phonebook polling and in-call multimedia transmission. The features possessed by RCS make it a trend to actually look out for in the marketing industry in 2018 and subsequent years.
(Inspired by Tatango)
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