How to save 10% on SMS message cost?
When you are sending a large number of SMS text messages, especially marketing messages, here is a simple tip that can save you 10+% of your sending cost.
If you review carrier’s SMS delivery report, you will find around 10~30% of messages are classified as “failed”. There are many reasons for failures:
- attempt to deliver to landlines, VoIP, or non-cellular phone numbers
- disconnected phone numbers
- ran out of credits on prepaid cell phones
- prepaid cell phones that does not deliver SMS to shortcode(s)
Carriers charge you for every phone number you send to its SMS gateway for delivery request for a shortcode or a longcode. The bulk of failures are from non-mobile and disconnected numbers. You can save 10~20% of messages fees by accurately verifying mobile numbers and disconnected phone numbers before sending it to carriers.