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Published: Jun. 30, 2019 | Blog

How to quickly increase CTR by 3% on your SMS marketing?

Try this on your next SMS marketing campaign.

When you compose a message template, give it a line break between the sentences, at the tracking link, and at the opt-out option.

We got an average of 3% CTR uplift from several campaigns tested. 

Here is an example.

From this message template:

WeightLossAlert: {firstname}, The best resource guide for weight loss without sacrificing your favorite food. Come here {link} Reply STOP to cancel

To:

WeightLossAlert: {firstname}, The best resource guide for weight loss without sacrificing your favorite food

Come here {link}

Reply STOP to cancel


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