One of our clients is sending 10 SMS text messages a month to a phone number with full “express consent”.
We saw CTR dropping off significantly after 3rd message was sent.
We tracked clickers from our unique url link embedded in the message content. We ran tests by sending 4th and subsequent messages to “clickers” only to see if we are getting less number of clicks.
When we changed to clickers only starting on the 8th day, we saw a much higher CTR rate and the actual number of clicks received was slightly less, around 1~2%, than sending to all phone numbers.
This resulted in saving money and skyrocketed ROI as the client is sending the only fraction of messages than previous campaigns.
NOC Solutions offers a simple SMS platform that you can connect to an SMS gateway with an API call
NOC Solutions will design, launch, and manage your entire campaign to generate the highest ROI
Contact us now to generate more leads and drive more customers to your business