The Telephone Consumer Protection Act (TCPA) tries to prevent consumers from receiving unwanted calls or texts from marketers. Financial institutions, such as banks or credit union, can sometimes send messages related to a customer’s account without their permission, but no part of the message can be used for marketing purposes in any way. Here are some more of the requirements for financial institutions when sending SMS messages without consent:
So, what kinds of messages can a bank send without consent from the customer? Here are some examples:
Even if a customer opts out of other messages, the above are types of messages you can still send without their consent. These messages qualify as “financial service,” where the customer may miss critical information if they aren’t contacted directly.
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