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Published: Apr. 14, 2019 | Blog

Can you increase Click-thru-rate, CTR, by 20% with your SMS marketing campaigns?

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When you are engaged in SMS marketing campaigns here are the tips that can help you increase CTR with simple AB split tests.

1. Personalize the first name: If you have the information on your customers’ first name, personalize “first name”. This may increase your CTR by 6%. Run the AB tests with and without the first name and see how you do.

2. Invite users: We found that asking users will get you higher CTR. We ran AB tests for directing users to a website with a clickable link. Here is an example:

  • Hi {firstname}, thank you for……… Click here {link} for more information
  • Hi {firstname}, thank you for……… go here {link} for more information
  • Hi {firstname}, thank you for……… Come here {link} for more information
  • “go here” increased CTR by 2%
  • “come here” increased CTR by 4%

3. Injecting “zip code”: We injected variable “zip code” for people who are looking for jobs. To our surprise, the campaign without a “zip code” performed 2% better. It is important to run AB tests.

4. Here are general rules of thumb to create successful SMS message contents:

  • identify yourself – when a user does not know why he is getting the message, you will see low engagement rate.
  • personalize so that you are connecting with a user
  • make the content extremely simple – users are savvy and know what is going on and you don’t need to explain your story in length. Simpler the message better engagement you will see.
  • if you don’t run AB split tests, you may be missing out in potential clicks. If you are generating $100,000 in revenues, a 10% increase in CTR will get you $10,000 additional revenues and the best part is that you did not spend any money on it.

At Noc Solutions, with a series of AB split test, we are successfully increasing our clients’ CTR by over 20% in many cases.


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