1. Personalize the first name: If you have the information on your customers’ first name, personalize “first name”. This may increase your CTR by 6%. Run the AB tests with and without the first name and see how you do.
2. Invite users: We found that asking users will get you higher CTR. We ran AB tests for directing users to a website with a clickable link. Here is an example:
3. Injecting “zip code”: We injected variable “zip code” for people who are looking for jobs. To our surprise, the campaign without a “zip code” performed 2% better. It is important to run AB tests.
4. Here are general rules of thumb to create successful SMS message contents:
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